Turn fan behavior outside the venue into revenue.
During global events like the World Cup, fan spend happens everywhere — bars, travel, retail, daily life.
Teams don't capture that today.
Basis does.
You don't control
where fans spend.
You have:
- —attention
- —reach
- —demand
But most of the value happens outside your environment.
Today
- 01Fan spend outside the venue is invisible
- 02Sponsors rely on indirect measurement
- 03New revenue is limited to tickets, media, and logos
- 04Global events amplify behavior you can't capture
From selling assets → to capturing behavior.
The next revenue layer isn't:
- more tickets
- more signage
- more inventory
It's:
monetizing fan behavior wherever it happens.
Basis creates a way to:
- —observe real-world fan activity
- —respond in real time
- —capture value from it
- No new program required
- No change in fan behavior
- No dependency on existing systems
See it happen.
A single action — anywhere in the world — becomes a verified outcome.
World Cup match day
- A fan travels from New York to Miami
- Spends at a bar before the match
- Orders food during the game
- → Activity is detected
- → Sponsor-funded reward is triggered
- → Revenue is generated on each transaction
All without requiring any merchant integration or fan behavior change.
Powered by a new underlying model — not a merchant network.
New revenue layer
Beyond tickets and sponsorship inventory.
Visibility outside the venue
Understand where fans actually spend.
Stronger sponsor conversations
Grounded in real behavior, not proxies.
Works globally by default
No gaps across markets or regions.
A global moment exposes a local model.
The 2026 World Cup will create globally distributed fan activity at an unprecedented scale.
Systems built for local coverage won't capture it.
Basis operates wherever behavior happens.
The World Cup changes
the surface area.
Get in touch